Click 
to remove filters
called your card Goldfish? Because every other card on the market has a corporate name and we ... . Sounds good. What does it mean? Our strategy focuses on household essentials because market ... to be as portable a brand as Virgin. I wouldn t rule out going into totally unrelated markets such as travel ...
gone globally integrated with its advertising and direct marketing - with Ogilvy and Mather Worldwide ... personal computer and consumer business. The move completes IBM s single-agency integrated marketing strategy, which was dramatically begun two years ago with the appointment of O s integrated marketing ...
to handle its integrated advertising business..... It was acquired by O2 a year later for an undisclosed fee. Oli White, the head of marketing at Be Broadband ...
Euro RSCG Wnek Gosper s most integrated business is its pounds 7m Microsoft task, as Robert Dwek...Euro RSCG Wnek Gosper s most integrated business is its pounds 7m Microsoft task, as Robert Dwek ... state of the art , and uses it several times when discussing his agency s approach to integrated ... populated by missionary zealots. What Euro offers is not 3D marketing or anything like that ...
Thus, the telecoms and internet company majority-owned by Scottish Power, has appointed TBWA/GGT to its pounds 3 million integrated account. The agency won the business after a final ... and direct marketing will cover the Thus corporate brand and Demon Internet. It involves developing strong ...
an integrated advertising and marketing communications agency, DSJSW.
for an agency to handle its integrated advertising account.
The use of database marketing may be on the up, but the Henley Centre discovers that poor...an integration of the traditionally separate function of sales, marketing and customer service ... The use of database marketing may be on the up, but the Henley Centre discovers that poor implementation is hindering progress. While database marketing is seen as the future heart of marketing ...
We are about to witness the climax of the most expensive integrated advertising and marketing...We are about to witness the climax of the most expensive integrated advertising and marketing campaign that Intel, the US silicon chip manufacturer, has embarked on. A global branding campaign ... and software developments of the chip. Andy Tait, the advertising and marketing manager at Intel, has ...
into the desktop PC market....into the desktop PC market. The campaign for the new Equium range consists of two double-page press ads that aim to convey Toshiba s presence in the portable PC market and instil consumer confidence in its ... in the portable computer market. The ad carries the strapline: When we started making desktops we had 10 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
