Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest...Replacing the incumbent agency, Adam Eve, Momentum has been briefed to define and develop the overall marketing strategy for Pottermore in addition to cultivating ongoing engagement via integrated ... moving forward, Momentum will bring a wealth of experience in integrating social and digital into broader ...
SAV Credit has appointed SFW to handle its integrated account across its Aqua, Marbles and Opus...SFW won the account after a pitch and will work as SAV s lead marketing agency. Its focus will be on growing Aqua s customers while building and developing the brand. Crazy Horse Brand Response ... marketing officer of SAV, said: "We are looking for a strategic partner to help us fulfil our growth plans ...
contestants to create an integrated campaign for the English Sparkling Wine Association, to be judged by Lord ... . Jason Nicholas, group managing director at Billington Cartmell, said: "Today s marketers know that the key to successful marketing is finding a compelling message that can be delivered across a range ...
Diet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated...European markets. Liz Wilson, chief executive, CMW, said: "This is a fantastic opportunity ... to own this area." Liz Dale, marketing director, Diet Chef, said: "CMW's pitch provided us ... and consumers and provided some truly integrated creative thinking." In January Diet Chef appointed ...
As brands adapt to survive in an increasingly multichannel world, the modern marketer must adapt...by the chief marketing officer, is being pulled in a different direction by unfamiliar forces. Agencies ... that the marketer, with their aerial view of the customer, controlled within their organisation. Fast forward five ... are closely aligned, more so than most marketers realise. Almost 80 per cent of respondents said they want ...
Vodafone has called a review of its integrated retail advertising account....The process is being handled through AAR and overseen by Vodafone's director of brand marketing ... -of-sale, digital in-store marketing and high-street events activity, as well as for providing literature across its UK retail stores. Vodafone's retail account is currently handled by The Marketing Store, which won ...
. As people increasingly migrate to app experiences while on the move, advertisers and marketers need ... to its marketing and advertising products. And, remember, up to 50 per cent of Facebook's impressions ... disruptive visual communication as part of its marketing mix, it has engaged its audiences in a way that does ...
JOSH ROBINSON - director of creative and integrated solutions, Sports Revolution - Can ... and marketing success. Can 'micro' social media platforms, linked to sport, duplicate that? Most of us have a ... media have in the marketing mix this summer, around Euro 2012 and the Olympic Games? Is one more suited ...
Nick Fell, SABMiller's global marketing chief, may be in charge of a portfolio of brands covering...For a moment, you think that Nick Fell, the global marketing chief at SABMiller, is about to lose ... of the global beer market. Fell has actually been getting dewy-eyed about Transylvania. Not the mythical ... -of-the-earth types who value integrity and hard work. But he reserves the biggest lump in his throat ...
As consumers integrate every aspect of their digital lives, it's crucial that brands do likewise...is vital for marketers wishing to add value to people's lives. Where once mobile might have been an interesting avenue for forward-thinking brands, shifting consumer habits now make a nonsense of marketing ... excellence in any of them. A couple of years ago, marketers who bolted a mobile specialist on to their agency ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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