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NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

10 Feb 2012 | by Daniel Farey-Jones

. The circulation increase may have a lot to do with its latest television campaign, launched on 9 January ... 43,315 bulk copies). The Guardian, which is due to run a campaign at the end of this month, has been ...

VisitWales top marketer exits for Cardiff & Co

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Page to promote the country as a holiday destination, as part of a major integrated campaign, kicking ...

Betfair to knock rivals for the first time in campaign

10 Feb 2012 | by John Reynolds

campaign....The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle for Less', which is being rolled out across TV, print and online. The campaign marks the first time ... campaign delivering the clear fact to both existing and potential customers, that Betfair offers far better ...

Foxy Bingo exposes all in new ad

10 Feb 2012 | by Sara Kimberley

Foxy Bingo, the Cashcade-owned online bingo website, is launching a revealing ad campaign featuring

Rapp creative directors poached by Pulse

10 Feb 2012 | by Daniel Farey-Jones

industry leading campaigns for our existing and prospective clients." Thorne joined Rapp in 2007 ... and CDP. They won a DMA gold for their work on the charity IFAW and a Campaign Big award for a child-marriage campaign for Unicef. Thorne said: "We wanted the freedom and agility a smaller agency provides ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

theme, replacing its recent black and white ads with a more fantastical animated style. T he integrated campaign, for the marque's A6 Avant model, depicted a world inhabited by a metallic Audi hummingbird ... . BBH has done fantastic work for decades, but we need to ensure that our campaigns are fresh, move ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

first TV campaign in 12 months to promote its Performax Intense condom, while Mates owner Ansell ... responsible brand, she says, is ensuring Ann Summers' campaigns are highly targeted at the right people ... campaign pulled last year, not for the creative, but simply because we were advertising the category ...

Brands struggling to follow consumer journey online, finds IAB

10 Feb 2012 | by Sarah Shearman

awareness as their primary objective. Nearly two thirds of the ones which integrate search into campaigns ... that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively. This is followed by TV, with 43% of campaigns integrated with search marketing. Jack Wallington, chair ...

AdConnection wins Maplin Electronics business

10 Feb 2012 | by Nick Batten

The company was said to have been particularly impressed with AdConnection's ability to turn campaigns around quickly and deliver value and standout from their senior team. Maplin Electronics ... , with the creativity and results to maximise our campaigns." ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

their celebrity-driven TV campaigns.' Nonetheless, Duffy claims that Bulldog's marketing, without TV, has ... of integrated agency Archibald Ingall Stretton. 'For a lot of big brands that haven't got a really defined ... says that last year, 821 brands that had never previously used the medium launched TV campaigns ...

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