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LONDON – QSoft Consulting has launched an integrated marketing campaign to coincide with the launch...GaydarRadio competition to win handsets. The marketing campaign was created and planned in-house - QSoft ...
The Brief After criticism of the high prices it charged for its ISDN (Integrated Services ... gauging demand. It briefed direct marketing agency Ogilvy One to create a strategic launch campaign. The Campaign When launching a digital service it made sense to use the internet as the communication ...
Axa, the insurance and pensions group, has launched a major marketing campaign as part of its...The campaign is Axa's first integrated campaign across all of its businesses, which includes health and motor insurance. Axa claims it its spending 20m on the campaign. It is launching two TV ... customers want something that the industry norm does not provide. She said the campaign "brings to life ...
used, while maintaining overall consistency of message and branding. The winning campaign for Volvo was considered by the judges to be a truly integrated campaign. The campaign demonstrated that it had achieved ... . The judges agreed that this was an excellent example of an integrated campaign and commented that it had been ...
and digital campaign, with a consumer competition hosted on a dedicated microsite....The campaign aims to raise the profile of the brand through high-impact press ads in women's weeklies including Heat , Grazia , Look , OK! and Closer , with sales being driven online through ... magazine. The campaign targets 16- to 34-year-old women who are fashion-minded and motivated by celebrity ...
LONDON - Budget hotel chain Travelodge has launched an integrated marketing campaign to highlight...who book rooms to save up to 120 on day activities by redeeming vouchers. Integrated agency Swordfish has produced a multimedia campaign and developed a microsite at daysout.co.uk/travelodge , from which money-off vouchers can be downloaded. Activity during the campaign will include press and email ...
to implement an integrated marketing campaign to raise its corporate profile in the UK..... The TMN campaign will include PR, web development, emarketing and telemarketing. Pete Burgess, co ...
LONDON - Chrysler is launching an integrated marketing campaign using direct mail, telemarketing...The month-long campaign, devised by Langham Works, features the strapline "Win, Win, Win". The mailing is targeted at current and former Voyager owners as well as new prospects. Steve Gray, marketing ... are increasingly involved in bringing together the elements of a direct marketing campaign across all consumer ...
first major ad campaign to drive awareness of its service....integrated. One of the problems in being closely aligned with Yell is that people don't understand what we're about.' In August, Yell.com will launch a six-month campaign using the strapline 'Results for real ... .com has used advertising only once before, when it launched a print campaign earlier this year, created ...
TMW has created a direct and digital campaign for Unilever's Bertolli spread, based on the theme
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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