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Times drops paywall for Jubilee weekend

31 May 2012 | by Daniel Farey-Jones

claims it is the culmination of a three-week editorial and marketing Jubilee campaign which included a 12 ...

Empire launches iPad edition in U.S.

31 May 2012 | by Nick Batten

will be supported with a targeted marketing campaign, with a focus on digital activity. Nolan said that Empire ...

Emery joins judges for Media Awards

31 May 2012 | by Katherine Levy

of judges for this year's Campaign Media Awards....for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year. Emery ...

Karmarama lands Time Out business

31 May 2012 | by Anne Cassidy

Karmarama will be responsible for expanding the city listings and travel guide to add on ticketing and bookings services. The agency will create a campaign this summer showcasing the brand's offers on theatre, restaurants and attractions. Time Out launched its deals platform last year. David Pepper ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration ... last year, announced plans to test the possible integration of TV viewing through PCs and laptops ...

Arif Durrani: Can Neil Jones help transform Johnston Press?

31 May 2012 | by Arif Durrani

-created role not without its own challenges. However, as reported in Campaign today , after weeks ... knows exactly what he s walking into. Newspapers have been an integral part of Jones life for most ...

Steve Atkinson joins mobile network AdMaxim

31 May 2012 | by Maisie McCabe

is integration, but the current complexity of the mobile sector is a barrier to entry for brands. It is holding ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

Goviral evaluates the latest viral campaign from Foot Locker, with "ones to watch" from Samsung...continues its ‘17 make-up songs’ campaign, which features new bands and solo artists creating music ...

Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

As clients demand truly integrated communications solutions at a cheaper price, media agencies have...criteria are clients looking for? Integration, evaluation and content creation are just three ... across the client's business, and that means in some cases we are also agents of internal integration ... of creative and digital agencies? The desire and drive for agency integration is as strong as ever from a ...

Things we like

31 May 2012

The Big Jubilee Lunch campaign...Monarchist or not, the Jubilee festivities this weekend promise to be historic, and a campaign ... , are being usurped by human characters in the upcoming campaign created by Dare. While it is understood ... at Tata Global Beverages, the decision to "evolve" the campaign was motivated by a desire to "better ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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