Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
an entire campaign around bolt-ons. Alternatively, many of our clients are looking to increase ...
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Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
a 'last chance to see' advertising boost to their campaigns directly in the space where shoppers ... provide a valuable visual stimulus for campaigns to which overseas visitors may not have been exposed ... specifically at the shopping centre environment, our findings have discovered that mall campaigns can ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
the planning and buying components, brands can improve brand recognition and campaign effectiveness ... information such as location data to develop contextually aware campaigns, exploiting the specialised ...
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
up by a consumer awareness campaign - of the advertising icon in ads, providing greater transparency ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ... to be confidential and ongoing. ( Campaign ) Phil Lind , acting creative director at Channel 4 , has been ...
CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
-profile campaign. As we see here: In this film, a mother and child wander around a ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
to integrate their services on DoubleVerify's platform....and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution ... to strategically integrate with." Scott Meyer, CEO of Evidon, said: "DoubleVerify has an enormous footprint among brands and agencies in the verification space, so integrating our technologies to help us scale ...
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
the Olympics, football sponsors are going to have to shout louder and produce all the more memorable campaigns ... campaigns, executed through-the-line. We also know that those brands which consumers perceive ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
. Approaches for integrating mobile into the store include providing free Wi-Fi while having QR codes that link ...
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
on and offline. Use every campaign as a chance to increase your big data, whether that s from social networks, search campaigns or across offline coupon promotions. Link the data and dive deep for those ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
