04 Oct 2010
| by Mark Banham
Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador...The campaign was due to place the Manchester United football player's image on thousands ...
, was the face of supermarket giant Asda.
In February, Rooney starred in an advertising campaign for Coca-Cola brand Powerade.
In the advertising campaign, a shirtless Rooney, fuelled by Powerade, took on a ...
11 Aug 2010
| by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...ads.
The Children's Food Campaign is promoting the new page via Twitter and has already gained ...
".
The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month.
The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...
05 Aug 2010
| by Jacob Mathias
The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ...
as one of the undead."
He added: "The new Don t Go Zombie campaign encapsulates our vision ...
22 Jul 2010
| by Jacob Mathias
PitchEngine, have developed what they claim is the first platform to integrate social media and search engine...can define the success of any business.
"With this new integration technology, users will be able ...
15 Jul 2010
| by Jacob Mathias
Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase...to leverage and integrate the vast data and technology heritage from Targetbase in the US, into the UK ...
13 May 2010
game. At the core of Monopoly is negotiation, so any campaign would have to work at amplifying ...
The Monopoly City Streets initiative was Hasbro's most high-profile campaign of last year ...
it to fruition.
Creative
The agency set out to build momentum in the campaign by creating a competition ...
13 May 2010
| by Adam Woods
. This trend will continue with devices like Slingbox, the place-shifting streaming unit, integrated ...
VCR was launched in the US in 1972. An integrated TV and video unit, it sold for $1,600 ( 1 ...
13 May 2010
| by David Tiltman
benefit to our campaigns and brands," explains MacDonald.
Alex Marks, eBay Advertising
Ebay runs a ...
behaviour will be able to develop online campaigns to target the right customers at the right time," Marks ...
site and make a booking.
The conversion rate for the campaign was three times higher than for a ...
13 May 2010
| by Kim Benjamin
specialists to fully optimise campaigns."
To assess the robustness of mobile phone manufacturers' affiliate ...
campaigns with few budget constraints and bring promotions to market more quickly than is possible via other ...
12 May 2010
| by Andrew Walmsley
tidy fees by giving the whole unsightly edifice a veneer of integrity. Digital might have offered a ...
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