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Times drops paywall for Jubilee weekend

31 May 2012 | by Daniel Farey-Jones

claims it is the culmination of a three-week editorial and marketing Jubilee campaign which included a 12 ...

Empire launches iPad edition in U.S.

31 May 2012 | by Nick Batten

will be supported with a targeted marketing campaign, with a focus on digital activity. Nolan said that Empire ...

Arif Durrani: Can Neil Jones help transform Johnston Press?

31 May 2012 | by Arif Durrani

-created role not without its own challenges. However, as reported in Campaign today , after weeks ... knows exactly what he s walking into. Newspapers have been an integral part of Jones life for most ...

Steve Atkinson joins mobile network AdMaxim

31 May 2012 | by Maisie McCabe

is integration, but the current complexity of the mobile sector is a barrier to entry for brands. It is holding ...

Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs

30 May 2012 | by Daniel Farey-Jones

Adam & Eve's Save the Children campaign took the Grand Prix at the Thinkbox TV Planning Awards 2012...for Virgin Media s TiVo set-top box won the best use of TV in an integrated campaign category. The judges ... Adam Eve s Save the Children campaign, which also won the best use of sponsorship or content ... , with all judges agreeing that the planning amplified the creative. Goodstuff s Ann Summers campaign ...

Sector Analysis: Mobile

30 May 2012 | by Mike Fletcher

and audio-recognition app Shazam last month, to offer second-screen extensions for its on-air campaigns ...

Thomas Cook sponsors Emma B on Smooth Radio

30 May 2012 | by Maisie McCabe

International and Princess Cruises. Darren Stott, head of campaign, Thomas Cook, said: "The partnership ...

Tria Beauty appoints UM London to £1m media account

30 May 2012 | by Maisie McCabe

campaign that will use targeted print advertorials and advertising, digital display and cross ... successful campaigns for premium brands, and we look forward to the future relationship in the UK." Glover ... growth objectives in the UK." Recent work by Interpublic-owned UM London has included a campaign ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

29 May 2012 | by Maisie McCabe

shows will be announced in due course. The campaign, dubbed 'Heat4 Live!', will be promoted through ... as through a radio campaign on Heat and Kiss. The activity will last for 10 weeks and, when the main shows ... spirit". Lucy Banks, executive creative director of Bauer Media, said: "This campaign allows us to use ...

Total Media lands Random House and Transworld Publishers online accounts

28 May 2012 | by Nick Batten

and social media networks, as well as implementing video seeding campaigns for the publishing houses' future book launches. The campaign will use a mixture of demographic and behavioural and consumer data ... that the publishing houses' advertising reaches the relevant consumers driving a campaign based on real ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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