BrandMAX speaker preview: Kassan looks at the future of media and technology
15 Aug 2011 | by Staff
the traditional content the next generation of product placement integration it is very clear that those ...
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Jeremy Hunt's statement to Parliament today in regards Leveson and BSkyB
25 Apr 2012 | by Staff
than giving advice on process. I believe him to be someone of integrity and decency and it is a matter ...
My Media Week: Jason Dormieux
01 Mar 2011 | by Hayley Pinkerfield
across EMEA has grown and how we put a lot of effort into sharing best practice from both a campaign ...
TV advertisers pay record prices for Oscar glamour
28 Feb 2011 | by Mark Banham
in the Academy Awards now release a preview or description of their advertisement campaigns during the ceremony. ...
Sir Geoff Hurst fronts outdoor campaign for Solgar Vitamins
04 Jun 2010 | by Mark Banham
Vitamin brand Solgar has launched a campaign for joint-pain product Celadrin debuting on the London...The campaign, planned and bought by MPG Media Contacts, breaks on Monday (7 June) and is aimed at "the baby-boomer generation as well as younger fitness enthusiasts who wish to protect their joints ... about this campaign and the chance to have Sir Geoff Hurst on board supporting this is fantastic. He ...
Economist continues iconic poster work
03 Jun 2010 | by Mark Banham
The Economist has launched a new provocative poster campaign tagged 'Where do you stand?' which...of its editorial." The campaign was created by Abbott Mead Vickers BBDO, with media planning and buying ... -second cinema ad. The new campaign follows this shift in strategy features a black backdrop with only ...
Telegraph owners cement position as media's richest
23 Apr 2010 | by John Reynolds
was valued at 125m apiece. View a gallery of the Sunday Times Rich List 2010 ad campaign here. ...
30 jobs go as Sky Media integrates VBS sales force
25 Jan 2010 | by Maisie McCabe
The jobs losses come as Sky integrates VBS's 80-strong ad sales team with its own operation, Sky Media, which already houses around 180 staff, a process that began at the start of the year ... reputation for innovative thinking and won sales prizes at the Campaign Media and Media Week Awards in 2009 ...
O2 Media boosts sales team
02 Dec 2009 | by Sara Kimberley
Normal 0 0 1 240 1370 Haymarket Publishing 11 2 1682 11.516 0 0 0 O2 More will deliver personalised campaigns for advertisers and give O2 customers access to a range of offers from 50 brands including Adidas, Blockbuster and Cadbury and Interflora. The opt ...
Insiders' Guide: AOL Creative Solutions
17 Nov 2009 | by Staff
-catching formats to their online media plans. We use sophisticated technology and insight to create campaigns
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
