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Campaign: Netto - Tackling the stigma Client: Netto PR team: Public PR Timescale: August 2007 to August 2008 Budget: Undisclosed, but estimated at around £50,000 The discount supermarket Netto's days of unexciting stores stocked with unfamiliar European products are gone, so the company asked its ...
Campaign: Jigsaw appoints a new creative director Client: Jigsaw PR team: Mission Media Timescale: July-August 2008 Budget: c. £30,000 High street fashion chain Jigsaw does not do any print ... for an alert email the day the site launched. Measurement and evaluation The campaign was covered ...
, senior PR manager at Philips consumer lifestyle, said it was essential that the campaign recognised ... -house PR team on the campaign since May 2007. The PR team kept the details of the product under wraps ...
global campaign to ask retailers and restaurants to stop selling shark produce. Lush also handed out ... has been campaigning against the use of shark produce in high-end restaurant Hakkasan since January ... of the campaign, but Sea Shepherd is claiming it as a victory - and is now targeting all restaurants ...
Fees are believed to be in the region of £250,000. Borkowski was hired to the big-money brief following a four-way pitch that took place over four months. Consumer specialist Borkowski will handle a PR campaign focusing on key areas of fashion, beauty and homeware. It will also provide press office ...
Fast-food firm seeks consultancy to counter celebrity-led animal charity campaign....for its anti-KFC campaign, enlisting actress Pamela Anderson and singer KT Tunstall across the UK. KFC ...
'Oreal reporting like-for-like sales up almost six per cent. Headstream has recently completed web campaigns ...
An AIM-listed IT consultancy has hired Lewis PR for a corporate campaign focusing on the skills
, and many like them, the simple days of 1980s PR campaigns are way behind us. Chris Woodcock, managing ...
Campaign: eBay's Royal Wedding Client: Windsor Royal Shopping, Nelson Bakewell PR team: Grappa
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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