31 May 2012
| by Sara Kimberley
will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness.
Mark Shaw ...
campaigns. Its creative initiatives were very compelling during the pitching process and we look forward ...
30 May 2012
| by Matt Cartmell
embarking on an ongoing consumer behavioural change campaign.
The brief will include a mix of media ...
impressed with Citizen's approach to consumer behavioural change campaigns plus their unique evaluation ...
30 May 2012
| by Helen Edwards, PPA Business columnist of the year
Times campaign for its Rich List supplement. Each ad is essentially a data-visual, in which famous ...
30 May 2012
| by Maisie McCabe
campaign that will use targeted print advertorials and advertising, digital display and cross ...
successful campaigns for premium brands, and we look forward to the future relationship in the UK."
Glover ...
growth objectives in the UK."
Recent work by Interpublic-owned UM London has included a campaign ...
24 May 2012
| by Sarah Shearman
companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ...
noted a surge of 'in-depth integrations' between brands and artists, often with a level of experiential ...
with musicians,' says Selena Sykes, the Lynx marketing manager who led the campaign. 'Bringing both worlds ...
24 May 2012
| by Nick Batten
and Eucerin.
Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea ...
creative business in 2010.
Recent activity includes a 1m campaign to support the Nivea For Men ...
24 May 2012
| by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000
Objectives
To generate global brand ...
, the campaign generated 100 press stories and 500 online articles.
Results
Enquiries from interested ...
23 May 2012
's lives at many levels.
What is your favourite ever marketing campaign?
Nescafe's 'Love affair ...
18 May 2012
| by Hannah Crown
Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego ...
. The progress of the tree was updated daily on Lego's Facebook page.
Place PR led a social media campaign ...
Evening Standard, Metro, The Guardian and The Times, as well as The Sun Online.
In total, the campaign ...
17 May 2012
| by Suzy Bashford
responsibility and integrity.
- Would you ever feel able to trust someone who had lied?
For me it would ...