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The Red Brick Road wins £2m ADT task

will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ... campaigns. Its creative initiatives were very compelling during the pitching process and we look forward ...

Citizen appointed to launch Virgin Pure water purification products

embarking on an ongoing consumer behavioural change campaign. The brief will include a mix of media ... impressed with Citizen's approach to consumer behavioural change campaigns plus their unique evaluation ...

Helen Edwards: Lies, damn lies and 'dataviz'

Times campaign for its Rich List supplement. Each ad is essentially a data-visual, in which famous ...

Tria Beauty appoints UM London to £1m media account

campaign that will use targeted print advertorials and advertising, digital display and cross ... successful campaigns for premium brands, and we look forward to the future relationship in the UK." Glover ... growth objectives in the UK." Recent work by Interpublic-owned UM London has included a campaign ...

The changing face of music tie-ups

companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ... noted a surge of 'in-depth integrations' between brands and artists, often with a level of experiential ... with musicians,' says Selena Sykes, the Lynx marketing manager who led the campaign. 'Bringing both worlds ...

Beiersdorf kicks off £110m pan-Euro media review

and Eucerin. Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea ... creative business in 2010. Recent activity includes a 1m campaign to support the Nivea For Men ...

Entertainment: Lappset happy with angry approach

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand ... , the campaign generated 100 press stories and 500 online articles. Results Enquiries from interested ...

Brand Manager of the Week: Malcolm Parkinson

's lives at many levels. What is your favourite ever marketing campaign? Nescafe's 'Love affair ...

Consumer: Lego builds brand quality at St Pancras

Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego ... . The progress of the tree was updated daily on Lego's Facebook page. Place PR led a social media campaign ... Evening Standard, Metro, The Guardian and The Times, as well as The Sun Online. In total, the campaign ...

The truth about lying on your CV

responsibility and integrity. - Would you ever feel able to trust someone who had lied? For me it would ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.