Search results for Integrated campaign

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Campaign: Consumer - Floridita hits the spot with Cuban venues

01 Jul 2005 | by Maja Pawinska

Campaign: Opening of Floridita and La Casa del Habano Client: Floridita PR team: Wild Card ... . Measurement and Evaluation The campaign achieved exposure in more than 30 publications, espousing Floridita ... Out, Tatler, Harpers Queen, London Radio and the BBC. Results The six-month campaign ...

Profile: Another magic kingdom - Siobhan Kenny, V-P of communications EMEA, Walt Disney Television

01 Jul 2005 | by Ian Hall

during this spring's general election campaign - always a natural time in the civil service, she says ...

Lottery Commission puts licence work up for pitch

01 Jul 2005 | by Dan Bloch

campaigns and events to help us engage with the public,' she added. The commission is expecting ...

Profile: Music to her ears - Jacquie Chalmers, co-founder, Amazing

17 Jun 2005 | by Alex Black

For the joint head of an agency that has worked on two major music awards and a campaign

Brains supports Welsh rugby at the right time

17 Jun 2005 | by Stephanie Siegle

Campaign: Sponsorship of the Welsh Rugby Team Client: Brains PR team: Golley Slater PR (Cardiff) Timescale: June 2004-ongoing Budget: £35,000 In June 2004, brewer Brains became the first Welsh company to sponsor its national rugby team. The deal was part of its overall marketing ...

Media Relations: Dating agency targets the rich

15 Apr 2005

consumers through a media campaign.

Media Relations: Evans Cycles to target urbanites

15 Apr 2005

Evans Cycles marketing co-ordinator Ben Hart said the campaign would focus on media in urban ... reasons'. The consumer PR campaign will position the retailer as an expert on all areas of cycling, including safety, kit and accessories. Brandnation will handle the campaign, after being appointed ...

Campaign: Arsenal celebrates 20 years of local spirit - Community Liaison

08 Apr 2005 | by Alex Blyth

Campaign: Arsenal in the Community's 20th anniversary PR team: Arsenal FC in-house team Timescale: 21-28 February Budget: In-house resources On 25 February 2005, the 'Arsenal in the Community' department turned 20 and decided to commemorate the milestone with a week of celebrations ...

Public Sector: Hertsmere tries to save Elstree

08 Apr 2005

Hertsmere Borough Council is spearheading a campaign to secure the future of Elstree Studios..... The in-house comms team is handling the campaign. ...

Campaign: Federer's racquet gets pitched to amateurs - Consumer PR

01 Apr 2005 | by Alex Blyth

Campaign: Federer's nCode racquet Client: Wilson PR team: Sports Impact Timescale: June-December 2004 Budget: £12,000 Amer Sports, Wilson's parent company, is second only to adidas ... between performance and racquet. Measurement and Evaluation The campaign generated TV interviews ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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