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Technology: The Week in Technology

12 Sep 2008

-month project basis. The agency will launch a campaign for the hospitality recruitment website caterer.com. A major aspect of the campaign is littlegordon.com, a series of online video spoofs in which a child ...

Technology: The Week in Technology

11 Jul 2008

international PR campaigns for O2 and BlackBerry. At Mi liberty she will be responsible for directing strategy ...

CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach

08 May 2008 | by Mary Cowlett

Campaign : BT Business Urban Beach Client : BT Business PR Team : Fishburn Hedges ... the Office creative, also ensured the campaign had a viral element both via mobile and email, thereby ... hook, it nonetheless resonates with a business audience. Collectively all these campaign ingredients ...

Technology: Comms boost for 'cutting-edge' phone service

21 Mar 2008

Shazam has hired Hotwire sister agency Skywrite Communications to promote its service in the US and UK. The agency will target social networks and blogs, with videos and virals planned for later in the campaign. Shazam enables users to identify a song they hear on the radio or in a club by holding ...

Technology - Eleksen wins coverage beyond the tech press

04 Nov 2005

Campaign: Touch Me, Feel Me Client: Eleksen PR team: Fuse PR Timescale: October 2004-August ... the campaign, according to the company, as well as 60 reseller/distributor partnership leads. Eleksen was one ... , before the campaign. Stuff news editor Will Findlater says: 'Fuse was good at getting products to us ...

News Brief: Spreckley called in

22 Jul 2005

campaign targeting IT directors. QLogic's storage and controller chips are used inside office IT equipment.

Edelman recruits Intel veteran in US

15 Jul 2005

for branding, advertising, press relations and, in particular, the firm's ubiquitous Intel Inside campaign ...

Brands2Life sets up font offensive

01 Apr 2005 | by Tom Williams

Brands2Life will be its first PR agency and aims to 'make people aware of the intellectual property value of fonts', said marketing director Julie Strawson. The firm will front a campaign against the unlicensed use of typefaces. The move follows film firm Agfa's sale of the business last November ...

Campaign: Software group puts piracy on the agenda - B2C Comms

22 Oct 2004 | by Joe Lepper

Campaign: Pirate Generation Client: Business Software Alliance PR team: Brands2Life Timescale.... The campaign was timed for August because of the 'silly-season' factor and to target a time when people holiday ... 's global evaluation service found mentions of the campaign in four national and seven regional newspapers ... Star, The Daily Telegraph, vnu.net, Capital FM and BBC Breakfast News. Results The campaign is now ...

Campaigns: Second opinion

28 May 2004

Suzanne Sinden, group account director at Ketchum, has worked on campaigns for IBM and Orange...to build the campaign strategy around Microsoft's HR leadership confuses me. As a user of Microsoft ... of the campaign. Don't get me wrong - I'm not saying that Bill Gates's charitable ways, the company's CSR ... well-publicised reputation issues. With these points in mind, Edelman's campaign may have reduced ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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