01 Jun 2012
| by Ben Hall
The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week .
A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...
01 Jun 2012
| by Sara Luker
The company has met with a shortlist of agencies to discuss an integrated brief covering business-to-business, consumer, corporate and issues management comms. Groupon confirmed the process although declined to add ...
, Emma Coleman was appointed as Groupon s UK PR manager . She is responsible for driving campaigns ...
01 Jun 2012
| by Sarah Shearman
.
Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign , investing 2m in an integrated push to promote its new FinePix camera models.
Lucy Edwards, marketing ...
of this year into integrated social and digital activity, with a six-figure investment.
She said: "Our ...
31 May 2012
| by Nick Batten
will be supported with a targeted marketing campaign, with a focus on digital activity.
Nolan said that Empire ...
30 May 2012
| by Matthew Chapman
also been integrated into Music Hub so that users can share music with friends who have Music Hub ...
30 May 2012
| by Matthew Chapman
its biggest marketing campaign to date. RIM s global ad agency Abbot Mead Vickers is currently developing the BlackBerry 10 campaign.
Earlier this month, the company brought in former LightSquared ...
campaign.
It also poached Kristian Tear from Sony Mobile to act as its chief operating officer ...
30 May 2012
| by Maisie McCabe
campaign that will use targeted print advertorials and advertising, digital display and cross ...
successful campaigns for premium brands, and we look forward to the future relationship in the UK."
Glover ...
growth objectives in the UK."
Recent work by Interpublic-owned UM London has included a campaign ...
29 May 2012
| by John Reynolds
the hashtag #startmeup.
The campaign was filmed at five different locations in South Florida in the US ...
29 May 2012
| by Matthew Chapman
the #LGtickethunter hashtag.
The first fan to make it to the ticket's hidden location and tweet the campaign phrase ...
this in mind we wanted to engage our target audience with an innovative and fun digital campaign that utilised our sponsorship of the LG Arena."
The campaign website was designed and built by the Invention team ...
29 May 2012
| by Hannah Crown
A leading health IT company has brought in lobbying help as it seeks to raise its profile in the wake of the collapse of plans for a national patient record system.