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Immediate Media prepares for job cuts across sales and editorial

01 Jun 2012 | by Nick Batten

Staff were informed last week (23 May) that approximately 25 roles are at risk of redundancy as a result of the proposals and managers are already in consultation with the people affected. The restructure will integrate the digital sales team into the brand teams to help create revenue ...

Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

, was "pretty late to be signing a deal of this magnitude the overall campaign theme that we re developing ...

Corona Extra embarks on heavyweight outdoor and digital drive

01 Jun 2012 | by Gemma Charles

Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and digital campaign...Photographed in Mexico, the campaign created by Beattie McGuinness Bungay focuses on its "bucket ... this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...

Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

the brand move away from its controversial "It's not for girls" campaign....to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ... ". Shortly after its launch, sampling activity based around the campaign was banned in cities ...

Adrian English promoted to head of media investment at Carat

01 Jun 2012 | by Nick Batten

media owner innovation and partnerships, and is charged with integrating Carat s media planning product. English will put his extensive experience to work managing the integration of the current media team ... its UK business around three key pillars: getting closer to client s businesses, integration ...

Graham Duff takes non-executive chairman role in Miroma reshuffle

01 Jun 2012 | by Mark Banham

he played an integral part in the merger with Carlton and the subsequent creation of ITV plc ...

Ikea releases Corgi-dog holder viral for the Jubilee

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

for Ikea as part of a Facebook and Pinterest campaign to draw attention to its first Indian-inspired range ...

ABC provide first verification certificates for online ad providers

01 Jun 2012 | by Maisie McCabe

verification (CV) tools used by media agencies to ensure online ad placements fit advertisers campaign ... by the advertiser to be unsuitable for a campaign, including brand conflicting content, and the certificates ... as inappropriate to the campaign. Alex Tait, director, international digital acquisition, American Express, said ...

Klipsch to sponsor Peppermint Candy on Jazz FM

01 Jun 2012 | by Maisie McCabe

year. As part of the sponsorship, Jazz FM will broadcast an ad campaign to promote Klipsch products ... in the US, it was integral that we continue the momentum in cultivating valuable relationships across ...

The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

Kiana Sigaroudinia, head of sponsorship at Coutts. 'Rather, sponsorships are an integrated part of our ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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