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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

31 May 2012 | by Ben Hall

business in our own way", which, he said, hadn't changed since Coca Cola's investment. He said: "The same people who worked for us before Coke invested continue to work for us now the same people who ... added that he had "never been challenged to prove ROI [return on investment]" of interaction ...

Innocent tops the Social Brands 100

29 May 2012 | by Gordon MacMillan

continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ...

Kellogg's Rice Krispies Squares launches 3D ad

25 May 2012 | by John Reynolds

: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

is part of a 350,000 investment in radio creativity, led by Redican and the RAB executive chairman, Linda ... . This investment extends to people. Peter Buchanan, a former deputy chief executive at COI, is working with the RAB ...

Media360: Claudine Collins on being followed by Rubins and Parker

22 May 2012 | by Maisie McCabe

Speaking at the Media360 Conference last week, Collins, who was promoted to the managing director role from the position of managing partner and head of investment in December last year , said she was loving her new role. "It s still new. It s kind of four, five months in. It s absolutely brilliant. We ...

Industry view: Is easyJet's marketing makeover working?

12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones

they invested in featured the lines 'Where are you going?' and 'Europe by easyJet' and was intended to make a ...

Hovis launches British Farmers Loaf with £3.5m marketing push

11 May 2012 | by Sarah Shearman

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new

Judges announced for Media Week's 30 Under 30 competition

25 Apr 2012 | by Staff

Rich will be joined on the judging panel by David Wilding, planning director at PHD; Tom Dunn, digital strategy director at Maxus; Karen Stacey, broadcast sales director for Bauer Media, Clare Rush, joint head of investment at MEC and Media Week editor Jeremy King, in judging the sector's emerging ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

'Leary has previously said that Ryanair invests "nothing" in advertising because his fares, he claims ...

VisitEngland calls on celebrities to kick start £5m domestic tourism push

07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

and as a Government, we will know whether this type of campaign works and what the return on investment is ...

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