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attributed to backing the arts - that the ROI on such investments is hard to measure. 'Our board sees ... , meanwhile, has been investing in projects such as a collaboration between YouTube and the Guggenheim museum ... over three years to six different organisations. How did you manage to persuade the board to invest ...
business in our own way", which, he said, hadn't changed since Coca Cola's investment. He said: "The same people who worked for us before Coke invested continue to work for us now the same people who ... added that he had "never been challenged to prove ROI [return on investment]" of interaction ...
ABOUT HYPER-CONNECTED TEENS - Cyber-bullying Marketers investing in social networks must ...
invested more than 19 million in Postar 2 to provide audience data that enables our clients to plan ... , that shouldn't close down debate about the future of trading. He concludes: "The industry has been investing ...
it by expanding into online and mobile platforms, albeit at the cost of heavy investment for less financial return ...
personalised, fulfilling customer experience from them. These innovations tend to require less investment ...
.3bn), has made a series of high-profile and strategic investments during the past 12 months ... m investment in a new, unnamed, subsidiary of bookseller Barnes Noble's Nook eReader and tablet ... Microsoft may be a US business, she says it 'cares and invests a huge amount of time, energy, expertise ...
because if we are going to achieve anything, it's going to take a bit of collective investment. I wish ... . Can we get together and invest in some shared on-site creches? I'm game if anyone else is (Nikki ...
as the most likely to get a return on their Jubilee investment. Dairy Crest believes it can be one of them ...
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....to take some key learnings from them. The plan - Invest heavily in sports marketing assets - sign ... sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ... for rights, but invest more in activation activity that the brand can own and therefore receive 100% benefit ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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