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Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing ... of this year into integrated social and digital activity, with a six-figure investment. She said: "Our ...

Amex partners Foursquare to bring location-based deals to UK

31 May 2012 | by Sarah Shearman

to take advantage of location-based marketing without the having to invest time and money, while measuring ...

VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

31 May 2012 | by Ben Hall

business in our own way", which, he said, hadn't changed since Coca Cola's investment. He said: "The same people who worked for us before Coke invested continue to work for us now the same people who ... added that he had "never been challenged to prove ROI [return on investment]" of interaction ...

What brands should know about the dark side of Facebook

31 May 2012 | by Nicola Clark

ABOUT HYPER-CONNECTED TEENS - Cyber-bullying Marketers investing in social networks must ...

Innocent tops the Social Brands 100

29 May 2012 | by Gordon MacMillan

continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ...

Think BR: What brands can learn from start-ups

25 May 2012 | by Ronnie Crosbie

... with the last 10% being invested in engaging with consumers to develop their own new opportunities, platforms ...

Facebook 'plotting ad-tracking system'

24 May 2012 | by Sarah Shearman

the issue of return of investment (ROI), according to reports.

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

.3bn), has made a series of high-profile and strategic investments during the past 12 months ... m investment in a new, unnamed, subsidiary of bookseller Barnes Noble's Nook eReader and tablet ... Microsoft may be a US business, she says it 'cares and invests a huge amount of time, energy, expertise ...

Vimto partners with Vevo to target teens

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital marketing ...

Danone ramps up marketing for Evian and Volvic brands

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

sponsor for Wimbledon. Danone has invested in new product development for its Volvic brand, launching a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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