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Forever Friends brings in Lucre to attract new fans

Lucre s Leeds office, which has held parent company Hallmark s consumer and trade brief for the past six years, will work with Forever Friends to recruit new followers and reward its existing customers. The brand is investing in a hugging-themed integrated campaign to promote its new product range ...

Andrew Sharkey exits Redleaf for Smithfield role

continue to invest for growth and his additional experience and network of contacts will play an important ... Investment Fund. Smithfield will look to help the Guernsey-domiciled fund to attract retail investors via the investment and personal finance media. Smithfield clients include mining giant BHP Billiton and transport ...

WPP buys into digital data agency Predictys SAS

) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital ... offering across the globe, which in April saw it invest $7m ( 4.3m) in a minority stake in Dolphin ...

Barclays Bank hunts for lobbying help on EU laws

transaction tax. Barclays is consolidating its European retail and investment banking public affairs into a ... lobbying . The bank currently uses Fleishman-Hillard for its investment banking public affairs ... to recycle the revenue raised into growth-enhancing investment projects. Banks are also unsettled ...

C4's Benton heads Arena investment

Daren Benton has been appointed to the role of head of investment at Arena Media....Benton, previously the deputy head of strategic sales at Channel 4, will take up the post this summer, reporting to the managing director, Pedro Avery. He will lead Arena's investment of client budgets, drive its new-business growth strategy and head buying, trading and negotiations. The move ...

Blue Rubicon recruits Reputation Inc's Paul Raeburn

in marcoms dealmaker Results International to find third party investment. Since forming in 1999, Blue ...

TBWA scoops global Four Seasons brief

Seasons invested in a new website for users to create a more personalised online experience. ...

Centrica plots overhaul of British Gas' comms

outside investment to grow its footprint internationally . British Gas has contacted a number ...

Virgin Atlantic Airways hires Fay Burgin as head of PR

remit of publicising the airline s 100m product investment programme. Burgin said: I'm looking ...

College Group hires Kreab Gavin Anderson's Rupert Trefgarne

the agency in March, having previously worked in corporate broking and specialist equity sales for investment ...

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