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Maxus appoints Hodge as worldwide head of trading

investments. We re looking forward to having him as a partner as we continue our company s development." Prior to joining GroupM, Hodge was investment director for Europe in Mindshare s Team Unilever group and ...

Media: All about ... Cinema advertising

strong interest in the medium but is also prepared to invest has to be a strong situation for the cinema advertising market." - Pearl & Dean will now be able to make the right sorts of investment to serve a market ... of investment." - Willis adds: "And it's timely because the medium is doing brilliantly in audience terms ...

Media: Things we like

could be conveyed in those Waitrose ads. HSBC's Telegraph coverwrap HSBC has been investing heavily ... -out. It has also become the first advertiser to invest in a new ad solution from Telegraph Media Group: a ...

Media Perspective: Integrating TV and digital offerings is agency challenge

is investing some $40 million in a global online video media strategy were hardly surprising. However, Reckitt ...

Close-Up: Can ISBA model connect agencies and advertisers?

on advertising rather than properly rewarding and incentivising risk, innovation, time investment or excellence ... , but agencies should also take accountability, invest in new skills and work together to devise an optimum ...

Campaign Promotion: Richard Desforges - Try something different

The recession has been tough for the media industry but it has also led to more creativity. With budgets tighter and clients clamouring for greater return on investment, media agencies have had to get smarter to squeeze every last drop of effectiveness out of a client's spend. Richard Desforges ...

Media Forum: Does Indy package add up?

elsewhere and advertising revenue is depressed, any publication that will invest in its product - high ...

The World's Leading Independent Agencies 2010: The Jupiter drawing room & partners

man-made forest. Additionally, thanks to a multibillion-rand investment into the city in preparation ...

The World's Leading Independent Agencies 2010: Perfect fools

in interruption and investment in attraction. More transmedia storytelling, where brands stop trying to dominate ...

Diary: Collins' career advice

We're guessing boosting the profile of the head of investment at the biggest media agency in town won't do Marie Claire's ad revenues any harm either. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.