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Is outdoor trading dated?

31 May 2012

invested more than 19 million in Postar 2 to provide audience data that enables our clients to plan ... , that shouldn't close down debate about the future of trading. He concludes: "The industry has been investing ...

All about ... Newsworks

31 May 2012

it by expanding into online and mobile platforms, albeit at the cost of heavy investment for less financial return ...

WPP buys into digital data agency Predictys SAS

29 May 2012 | by Matthew Chapman

) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital ... offering across the globe, which in April saw it invest $7m ( 4.3m) in a minority stake in Dolphin ...

Kellogg's Rice Krispies Squares launches 3D ad

25 May 2012 | by John Reynolds

: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...

Adland must find its maternal instinct

24 May 2012

because if we are going to achieve anything, it's going to take a bit of collective investment. I wish ... . Can we get together and invest in some shared on-site creches? I'm game if anyone else is (Nikki ...

All about ... Facebook's future

24 May 2012 | by Alasdair Reid

.com) indicating that a majority of Wall Street traders do not believe Facebook is a sound long-term investment ... : when investing in Facebook, always make sure you're using someone else's money. ...

Is Saturday key for brands?

24 May 2012

King, the head of press investment at MPG Media Contacts, tends to agree. She sums up: "Day of week all ... of press investment, MPG Media Contacts "The availability of Saturday circulation figures ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

is part of a 350,000 investment in radio creativity, led by Redican and the RAB executive chairman, Linda ... . This investment extends to people. Peter Buchanan, a former deputy chief executive at COI, is working with the RAB ...

Where are the Jubilee commercials?

24 May 2012

as the most likely to get a return on their Jubilee investment. Dairy Crest believes it can be one of them ...

C4's Benton heads Arena investment

17 May 2012 | by Nick Batten

Daren Benton has been appointed to the role of head of investment at Arena Media....Benton, previously the deputy head of strategic sales at Channel 4, will take up the post this summer, reporting to the managing director, Pedro Avery. He will lead Arena's investment of client budgets, drive its new-business growth strategy and head buying, trading and negotiations. The move ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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