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attributed to backing the arts - that the ROI on such investments is hard to measure. 'Our board sees ... , meanwhile, has been investing in projects such as a collaboration between YouTube and the Guggenheim museum ... over three years to six different organisations. How did you manage to persuade the board to invest ...
, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing ... of this year into integrated social and digital activity, with a six-figure investment. She said: "Our ...
to take advantage of location-based marketing without the having to invest time and money, while measuring ...
business in our own way", which, he said, hadn't changed since Coca Cola's investment. He said: "The same people who worked for us before Coke invested continue to work for us now the same people who ... added that he had "never been challenged to prove ROI [return on investment]" of interaction ...
ABOUT HYPER-CONNECTED TEENS - Cyber-bullying Marketers investing in social networks must ...
as investment banks JPMorgan Chase and RBC Capital Markets carry out a strategic review that could lead to tie
continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ...
the issue of return of investment (ROI), according to reports.
. Savings made will be invested in three areas of strategic focus cloud, big data and security. HP ...
.3bn), has made a series of high-profile and strategic investments during the past 12 months ... m investment in a new, unnamed, subsidiary of bookseller Barnes Noble's Nook eReader and tablet ... Microsoft may be a US business, she says it 'cares and invests a huge amount of time, energy, expertise ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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