Foster's set to remake British comedy shows
16 Aug 2010 | by Gemma Charles
with the revamped can featuring in new TV ads. As part of a wholesale investment in the brand by Heineken UK ...
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Editor's comment: Google's evolution is key
19 Oct 2010 | by Gareth Jones
, the need to diversify has never been greater. Google knows this, of course, and is investing in growing ...
BT and Talk Talk partner for Digital Economy Act High Court challenge
08 Jul 2010 | by Mark Banham
companies and their competitors could end up investing "tens of millions of pounds in new systems ...
Special Report: Affiliate Marketing - Battle of the brands
13 May 2010 | by Kim Benjamin
margins on cost and the return on investment, is why mobile operators invest so heavily in the affiliate ... ," he says. By investing in affiliate marketing, mobile phone operators are able to trial new ...
Digital Work: From brief to browser
13 May 2010
to generate sales, provide a measurable return on investment and create an engaging experience that would ... on investment within 24 hours, and 272 per cent within one month. The microsite has remained active and has made ...
Masterclass: Personalised ads
13 May 2010 | by David Tiltman
against less targeted ones using the same investment, for volume and quality of traffic and the loss ...
Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
. However, I was more surprised when I had dinner with the managing director of a substantial investment ...
Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
, the affiliate makes all the investment and, if it fails to sell anything, the seller (the merchant, in affiliate ...
Contact Centre Leagues 2010
05 May 2010 | by Melanie May
-recessionary budgets remaining tight, is that the contractor makes all the upfront investment in technology. So, if a ...
Opinion: The Marketing Society Forum
05 May 2010 | by Staff
will be whether this contest can generate the necessary street-level momentum to deliver a return on investment. I ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
