A right mayoral job ahead
24 May 2012 | by Jonny Popper, London Communications Agency
. It is also likely to require additional targeted investments to pursue a growth agenda. But this will be a ...
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Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....to take some key learnings from them. The plan - Invest heavily in sports marketing assets - sign ... sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ... for rights, but invest more in activation activity that the brand can own and therefore receive 100% benefit ...
Of boardrooms and politics
24 May 2012 | by Kevin Bell, Maitland Political
behaviour, politicians are also queuing up to trumpet the need for businesses to invest and grow ...
Fighting the 'will of the web'
24 May 2012 | by Andrew Escott, Cohn & Wolfe
, this now means investing in a clear evidence base as part of any robust public affairs defence. By fighting ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital marketing ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, and it is having an effect on badly needed inward investment. Government purse-holders will argue that no one ... at Heathrow as it greatly harms the city's investment-attracting ability. Boris Johnson , London's mayor, has voiced similar concerns. 'We're working so hard to attract inward investment to London and the UK ...
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
. It s been an extraordinary four years. By investing in our brands, and regularly filling arenas with music ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
sponsor for Wimbledon. Danone has invested in new product development for its Volvic brand, launching a ...
Regional sales house Clacksons on alert as Archant reviews business
22 May 2012 | by Mark Banham
, Archant has continued to invest significantly, both in revenue and in capital, to pursue its strategy ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
