Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
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Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
brands and connections with consumers. These are long-term investments, and any time we have been guilty ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
The proliferation of social media has offered marketers an unprecedented opportunity to become part of 'the conversation' and amplify their media investment. Brand View: Daryl Fielding, Kraft Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ...
Dove wins at inaugural Body Confidence awards
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
to invest 250,000 this year in self-esteem education for young girls in the UK. It tells consumers ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
marketing investment, as it is late to the party in a sector where Nestle's Nespresso, the global market ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
for companies to invest in quality and reputations because they have no way to communicate that to consumers ... have invested in over many decades to make extremely valuable so if the state effectively requisitions ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
digital is a good return on investment that's the way we look at things. Back to top On speed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
