Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
business in our own way", which, he said, hadn't changed since Coca Cola's investment. He said: "The same people who worked for us before Coke invested continue to work for us now the same people who ... added that he had "never been challenged to prove ROI [return on investment]" of interaction ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
position. Marketers need to actively invest in the resources to manage the brand s connections with its ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
and heritage, making them prime investment targets. Given their success has been built on these qualities ... international expansion and long-term investment in quality communications and innovation. Yes ... are the nationalities. Right now, British brands represent a relatively safe investment for cash rich Chinese companies ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
of them,' he concedes. Though a distribution centre is a weighty capital investment - Gissing hints ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
brands and connections with consumers. These are long-term investments, and any time we have been guilty ...
Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
be vastly different. Where Nokia resisted investment in smartphones, deeming them beyond the reach ...
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
and evaluate its creative more frequently. Broadcaster Sky, meanwhile, is looking to invest more in RTB (see ... . - Those brands investing in search could have a head start with RTB as the disciplines share certain ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
The proliferation of social media has offered marketers an unprecedented opportunity to become part of 'the conversation' and amplify their media investment. Brand View: Daryl Fielding, Kraft Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
