Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
category for Business Innovation. In addition, investment managers Brewin Dolphin, which is celebrating ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
'. He argues, however, that further investment is needed for it to establish itself fully at the top ...
BMW replaces Land Rover as RFU vehicle sponsor
12 Apr 2012 | by John Reynolds
The deal kicks off from September. In adddition to being the official vehicle partner, BMW UK will also invest in various levels of the game through the partnership, including title sponsors of England's rugby development programme and front-of-shirt sponsors of the England Under-16s, Under- 18s and Under ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
Civic. The TV ad again featured a voiceover by US author Garrison Keillor, while Honda also invested ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... significantly boosted their investment, to account for 8.4% of total share in 2011, up 180% from the previous ...
Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
Citroen has invested in a direct mail campaign, designed with a personalised digital dimension
The seven sins of content marketing
22 Feb 2012 | by David Benady
invested the time in doing so. 'I believe it requires encouragement from brands for people to send ... attracted fewer than 1000 views. 6 - Focusing on a measurable return on investment Brands should refrain from putting too much emphasis on return on investment from the branded content they produce, says ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
