Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
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Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....to take some key learnings from them. The plan - Invest heavily in sports marketing assets - sign ... sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ... for rights, but invest more in activation activity that the brand can own and therefore receive 100% benefit ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
position. Marketers need to actively invest in the resources to manage the brand s connections with its ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
that as an excuse to shy away from investment and organisational change. How has Nike faced this challenge? Olander: When we repositioned (our investment in technology) as a consumer benefit powered by technology rather than IT, it made things much easier for everyone. All of a sudden, the investment is in your ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
that creates." Nike has moved away from investing in advertising to the creation of digital services ...
Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
purely the coverage and views of this particular stunt, did it deliver a sound investment? Only ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... significantly boosted their investment, to account for 8.4% of total share in 2011, up 180% from the previous ...
Brand Health Check: Superdry
08 Mar 2012 | by Georgina Brazier
to invest. What the brand has achieved in its short lifetime is remarkable, and we should celebrate ...
Canterbury replaces Nike as England rugby kit provider
02 Mar 2012 | by Alex Brownsell
in rugby is unrivalled. This new exciting partnership will allow the RFU to further invest in the game ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
