Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
marketing investment, as it is late to the party in a sector where Nestle's Nespresso, the global market ...
Little Chef brings in Parker Hobart for consumer work
11 Apr 2012 | by Matt Cartmell
the majority of its assets were bought by current owner, private investment business RCapital. In 2008 ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
Lord Coe defends 'world's biggest' McDonald's at Olympic Village
09 Mar 2012 | by John Reynolds
be a wide range of other foods available. Coe said: "McDonald's makes a massive investment ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
campaign ran on the social-media site last year (see box, opposite page). Returns on investment If a ... on investment, just as cost-cutting and efficiency drives are at the top of the agenda, it is no great leap ... is investing in analytic roles, rather than on the creative side,' he says. The introduction of automation ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
in the service economy, and become a trusted figure in their lives. 'Brands need to invest in long-term projects ... .' With analysts warning that the UK will face a post-Olympic 'investment hangover' as brands scale back ... it will take more than a good deal to hold consumers' attention and, more importantly, sustain their investment. ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
, announced significant investment in its UK Halewood plant, to produce the Range Rover Evoque model ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
