Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ...
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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
business in our own way", which, he said, hadn't changed since Coca Cola's investment. He said: "The same people who worked for us before Coke invested continue to work for us now the same people who ... added that he had "never been challenged to prove ROI [return on investment]" of interaction ...
Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital marketing ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
sponsor for Wimbledon. Danone has invested in new product development for its Volvic brand, launching a ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
, Premier Foods, said: "The campaign is another sign of our continued investment in the Premier Foods power ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...
Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
of them,' he concedes. Though a distribution centre is a weighty capital investment - Gissing hints ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
