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of consultation with these individuals. These changes are also part of a wider programme to increase investment ... and redeploy individuals where possible. There will also be investment in digital technology and product ...
attributed to backing the arts - that the ROI on such investments is hard to measure. 'Our board sees ... , meanwhile, has been investing in projects such as a collaboration between YouTube and the Guggenheim museum ... over three years to six different organisations. How did you manage to persuade the board to invest ...
, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing ... of this year into integrated social and digital activity, with a six-figure investment. She said: "Our ...
competitors By identifying the moments that matter, a company can make sure it invests only where ...
business in our own way", which, he said, hadn't changed since Coca Cola's investment. He said: "The same people who worked for us before Coke invested continue to work for us now the same people who ... added that he had "never been challenged to prove ROI [return on investment]" of interaction ...
ABOUT HYPER-CONNECTED TEENS - Cyber-bullying Marketers investing in social networks must ...
iPad and mobile apps for all its flagship titles, and investing in creating online local community ... . In addition to digital brand extensions of its print titles, Johnston Press is also investing in new launches ...
it by expanding into online and mobile platforms, albeit at the cost of heavy investment for less financial return ...
for it to get the recognition and investment it deserves, or being fascinated by its expansion through new ...
) with gross assets of 3.09m ( 2.47m). The investment is part of WPP's strategy to strengthen its digital ... offering across the globe, which in April saw it invest $7m ( 4.3m) in a minority stake in Dolphin ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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