What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
ABOUT HYPER-CONNECTED TEENS - Cyber-bullying Marketers investing in social networks must ...
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Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing ... of this year into integrated social and digital activity, with a six-figure investment. She said: "Our ...
BlackBerry maker confirms 'significant' job cuts amid review
30 May 2012 | by Matthew Chapman
as investment banks JPMorgan Chase and RBC Capital Markets carry out a strategic review that could lead to tie
HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
. Savings made will be invested in three areas of strategic focus cloud, big data and security. HP ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
.3bn), has made a series of high-profile and strategic investments during the past 12 months ... m investment in a new, unnamed, subsidiary of bookseller Barnes Noble's Nook eReader and tablet ... Microsoft may be a US business, she says it 'cares and invests a huge amount of time, energy, expertise ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...
Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
more than doubled in the last twelve months to 203m , as brands and advertisers ramp up investment ... . It s an extremely exciting time in mobile advertising right now, with big brands ready to invest and experiment ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
of them,' he concedes. Though a distribution centre is a weighty capital investment - Gissing hints ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
that marketers see investment in marketing activity as the best way of growing sales whilst the economy remains ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
