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Orange invests in film ties after sponsorship review

22 May 2012 | by Matthew Chapman

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

are investing there. Maybe the Chinese got there first but now Western brands are doing the same and indeed some ...

Centrica plots overhaul of British Gas' comms

15 May 2012 | by Alec Mattinson

outside investment to grow its footprint internationally . British Gas has contacted a number ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...

ISBA Conference: President spotlights online behavioural ads debate

21 Mar 2012 | by Daniel Farey-Jones

"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...

Shift: Marketing to the cocooned consumer

14 Mar 2012 | by Nicola Clark

to adequately adapt to and invest in mobile will find that smartphones will not be the great connector ...

Canterbury replaces Nike as England rugby kit provider

02 Mar 2012 | by Alex Brownsell

in rugby is unrivalled. This new exciting partnership will allow the RFU to further invest in the game ...

Nokia puts location-based services at heart of smartphone strategy

22 Feb 2012 | by Matt Chapman

The mobile handset manufacturer, once the market leader, is pouring fresh investment into its...Nokia's fall from grace has seen it switch from being a powerhouse of the mobile industry to an also-ran. It now sits behind Apple and Samsung, after being too slow to adapt to the pace of the smartphone revolution . The fightback has begun, though, and the company is plunging investment ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

, marketers must question the return on investment; 25,000 might be a small proportion of major brands ... for brands that are truly serious about the platform, as the 25,000 investment is not insignificant ... ? The functionality that the 25,000 investment unlocks is gold. Analytics and better branding are two benefits ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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