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Helen Edwards: Why borderline decisions can make or break a brand

, and it is having an effect on badly needed inward investment. Government purse-holders will argue that no one ... at Heathrow as it greatly harms the city's investment-attracting ability. Boris Johnson , London's mayor, has voiced similar concerns. 'We're working so hard to attract inward investment to London and the UK ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

guests a sense of connection wherever they travel those are our key advertising messages. We invest ... customers through our own channels, as well as through our social media channels. How have you invested ... of our guests and provide a return on investment. We calibrated every Sheraton Hotel in the world, we ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

to make sure people understood what we were doing. We were supporting this with a 5bn investment so we ...

TBWA scoops global Four Seasons brief

Seasons invested in a new website for users to create a more personalised online experience. ...

Virgin Atlantic Airways hires Fay Burgin as head of PR

remit of publicising the airline s 100m product investment programme. Burgin said: I'm looking ...

VisitEngland defends £5m campaign after industry attack

Beresford said the investment was relatively modest compared with the spend of international tour operators. Both Beresford and John Penrose, the minister for tourism and heritage, came under fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad ...

Industry view: Is easyJet's marketing makeover working?

they invested in featured the lines 'Where are you going?' and 'Europe by easyJet' and was intended to make a ...

Tourism minister defends VisitEngland campaign against industry biteback

an "imbalance" in the marketing investment for domestic tourism in favour of overseas tourism. He said: "We ... investment, on the outbound market, but we have done nothing for the domestic market." Penrose said ...

Thomas Cook overhauls 2013 strategy to ease booking process

Dreamliner is a multimillion-pound investment. What our campaign shows is that we as a brand are innovating ...

Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.