Click 
to remove filters
effective unless investment is made in the channels, staff are given licence to engage and the results are evaluated. The guidance is silent on investment and evaluation and limiting on staff engagement ...
of consultation with these individuals. These changes are also part of a wider programme to increase investment ... and redeploy individuals where possible. There will also be investment in digital technology and product ...
Carat has promoted Adrian English to the role of head of media investment as part of a series...English has been promoted from his previous role as head of broadcast and will report to chief operations officer, Richard Sexton. He will lead Carat's 100-strong media team, which spans TV, cinema, radio, print and digital activation. He will direct Carat's investment across all media buying, lead ...
attributed to backing the arts - that the ROI on such investments is hard to measure. 'Our board sees ... , meanwhile, has been investing in projects such as a collaboration between YouTube and the Guggenheim museum ... over three years to six different organisations. How did you manage to persuade the board to invest ...
, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing ... of this year into integrated social and digital activity, with a six-figure investment. She said: "Our ...
competitors By identifying the moments that matter, a company can make sure it invests only where ...
Lucre s Leeds office, which has held parent company Hallmark s consumer and trade brief for the past six years, will work with Forever Friends to recruit new followers and reward its existing customers. The brand is investing in a hugging-themed integrated campaign to promote its new product range ...
to take advantage of location-based marketing without the having to invest time and money, while measuring ...
business in our own way", which, he said, hadn't changed since Coca Cola's investment. He said: "The same people who worked for us before Coke invested continue to work for us now the same people who ... added that he had "never been challenged to prove ROI [return on investment]" of interaction ...
ABOUT HYPER-CONNECTED TEENS - Cyber-bullying Marketers investing in social networks must ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
