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Israel promotes its ‘safe airline'

Israeli national airline and long-term terrorist target El Al is embarking on a PR drive that will try to turn what was once seen as a negative into a marketing advantage.

Aigner to promote Israel to Austrian business

) to handle media work surrounding its second information offensive, 'Exportmarkt Israel 2003.'...The initiative is intended to promote Israel as a business location to Austrian firms. ...

Labour Friends of Israel names Purnell chairman

Middle-East campaign group Labour Friends of Israel used the party conference to announce

OPINION: Israel's spokespeople are losing the PR battle

Why has Israel, a country born with so much goodwill behind it, become so despised?...that the world feels for the Holocaust. The idea of a Jewish homeland seemed only right and Israel quite ... . Israel's other trump card is, of course, the full support of the US government. This stems from ... out of his way to win the Jewish vote. This means unconditional support for the state of Israel. Just ...

Israel in bid to change 'distorted' media view

Israel is preparing to shrug off its 'warzone' image and fight back against 'distorted...to communicate the Israel beyond the headlines,' he said. Meir plans to stress the country's medical and technological achievements, thriving business community and 'diverse' culture. 'That is the real Israel, not the Israel that is distortedly represented by the European media,' he said. 'Those media have an agenda ...

BORDER LINES: JERUSALEM - Ruder Finn expands in Israel

team will be the largest PR operation in Israel. Both companies are now wholly owned by Ruder Finn....Ruder Finn has acquired Israeli PR agency Charles Levine Communications, just one month after purchasing Tel Aviv-based Access. Both agencies will be known as Ruder Finn, and the combined 15-strong team will be the largest PR operation in Israel. Both companies are now wholly owned by Ruder Finn ...

Daily Express' Gabriel Milland joins Britain Israel Communications & Research Centre

Daily Express political correspondent Gabriel Milland has joined the Britain Israel Communications...outside journalism that I would have taken. Israel has never enjoyed a time when it has not faced huge ... sure that Israel's voice is heard. Before BICOM was set up, all too often there was no one putting Israel's case in a professional and effective way.' BICOM CEO Lorna Fitzsimons commented: Getting ...

News Analysis: Can Israel escape 'war zone' image?

Bloch asks media experts for their views on such a campaign and Israel's perception in the international...The Middle East conflict has long had a stranglehold on the image of Israel. But last week ... - or Israeli ones with international ties - to conduct an 'Israel behind the headlines' campaign in Europe ... ?', 'where do I want to be?' and 'how do I get there?'. I'm not sure that Israel knows how it wants ...

Voluntary Sector: Taking Action ... Protests against Israel's siege on Gaza

,000. Why the protests? Protesters are urging the Government to step up pressure on Israel following ... , to take notice and bring Israel to book because they have been doing it for far too long.' How did ...

PROFILE: Lorna Fitzsimons, CEO, Britain Israel Communications and Research Centre

at the Defence Academy. Now, as CEO of the Britain Israel Communications and Research Centre (BICOM), she is turning her attention to creating a better understanding of Israel within the UK. With the Middle East ... overemphasise the importance of Israel. The future of nation states is on the line. Some people may think ...

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