Israel promotes its ‘safe airline'
13 Sep 2007 | by Hannah Marriott
Israeli national airline and long-term terrorist target El Al is embarking on a PR drive that will try to turn what was once seen as a negative into a marketing advantage.
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The World: Insider's view - Israel
21 Jul 2006
Advertisers need to prepare for an Israel dominated by a fundamentalist religious viewpoint, Yair..., by the UN, Israel is known less for its industrial prowess than for its troubles. But government reforms ... neighbours and allow Israel to share its unique technological skills beyond its borders. Take a close look at Israel and you will find a fascinatingly rich - and unique - consumer audience, one that all the big ...
Gfk establishes joint venture operation in Israel
27 Feb 2006 | by by Sam Matthews
company in Israel as it continues its international expansion...GfK has taken a 63.8% stake in the new company while Cypriot company MEMRB and Avinoam Brog, owner of Israeli Market Watch, will make up the remainder. The company, GfK Retail and Technology in Israel, will provide sales information on technical consumer goods in Israel. Brands including Philips, LG, Samsung ...
MTV launches first web service in Israel
23 Oct 2007 | by Staff
TEL AVIV - MTV Networks International has launched its first service in Israel. The online video...internet penetration in Israel, where more than 75% of the population are connected with a large percentage ... and our research shows that they spend as much time online as they do watching TV. MTV Israel is much ... to give Israel s youth the very best content in the digital space, whenever and wherever they want it ...
Daily Express' Gabriel Milland joins Britain Israel Communications & Research Centre
27 Jan 2010 | by Alec Mattinson
Daily Express political correspondent Gabriel Milland has joined the Britain Israel Communications...outside journalism that I would have taken. Israel has never enjoyed a time when it has not faced huge ... sure that Israel's voice is heard. Before BICOM was set up, all too often there was no one putting Israel's case in a professional and effective way.' BICOM CEO Lorna Fitzsimons commented: Getting ...
Arsenal signs two-year stadium ad deal with Israel tourism authority
27 Feb 2006 | by by Daniel Farey-Jones
LONDON – Arsenal Football Club is to promote Israel as a holiday destination after agreeing a £350...The Israel Ministry of Tourism will be able to place ads on pitchside billboards and television ... does not have diplomatic relations with Israel. The deal includes advertising space on digital ... Israel as a holiday destination, as well as being able to use the Emirates stadium to hold tourism ...
Outrage in Israel forces Sarah Jessica Parker cover-up
25 Nov 2004 | by Staff,
caused outrage among orthodox Jews in Israel, forcing Unilever to cover her up.
NTERNATIONAL: INTERNATIONAL GALLERY; Israel Discount Bank Dahaf (Bozell)
11 Oct 1996
Ray Cokes, the MTV presenter, features in this campaign for the Israel Discount Bank, which...Ray Cokes, the MTV presenter, features in this campaign for the Israel Discount Bank, which ... replies, adding: Tzayir Yashir, which means young and direct. Country Israel Agency Dahaf Client Israel Discount Bank Writer Ayelet Kaplan Art director Uzi Michaeli Director Shachar ...
Campaign Report on Worldwide Advertising (IAA Special): Profile ISRAEL - Israeli advertising has
08 May 1998 | by KATHRYN WESTCOTT
in the country. Established companies such as Elite, Israel s leading maker of coffee and chocolates, and Osem ... says. Now cars and food are in the top-five advertising categories. Israel is moving in line ... . According to Moshe Theumim, chairman and chief executive of Gitam/BBDO, Israel s biggest agency in which ...
Israeli tourism website ad criticised by ASA
09 Apr 2008 | by Colin Marrs
belonged to Israel....The poster, produced by the government-funded ThinkIsrael.com, claimed: You can travel the entire length of Israel in six hours. The poster also contained a picture of Qumran on the Dead Sea, which ... of Israel, and considered that the ad was therefore misleading. It also slammed ThinkIsrael.com s lack ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
