Can Morris turn an awards underdog into a contender?
09 Feb 2012 | by Jeremy Lee
, a creative director at JWT, thinks that it has lost some of its integrity: "It has a good pedigree ...
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New business leagues (10 February 2012)
09 Feb 2012
Team Saatchi and JWT join the creative new-business league this week with their capture
Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign
08 Feb 2012 | by John Reynolds
In January this year, Kraft unveiled plans to combine its Cadbury chocolate and Philadelphia Light brands and launch a chilled chocolate spread. The 'Choccy Philly? Be Silly' marketing campaign by JWT London begins on 17 February, with the TV ad hitting screens on 1 March. The TV ad will form ...
Adwatch (Feb 8) top 20 recall: Currys/PCWorld
08 Feb 2012 | by Tim Millar, Strategy partner, 18 Feet & Rising
( ) HSBC JWT London/Mindshare 46 5= ( ) Halifax ...
Are marketers too fickle when it comes agency relationships?
03 Feb 2012 | by David Benady
Many leading businesses have relationships with their ad agencies that stretch back decades. JWT ... . - JWT and Lever Brothers (now Unilever) since 1926, when J Walter Thompson opened its London office. - JWT and Kraft since 1926. - JWT and Rowntree since 1935. - Ogilvy and Unilever since 1952 ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Best use of video Carat, urban tour Holler Digital, there's life in a book JWT London ...
Legal & General appoints Inferno
02 Feb 2012 | by Sara Kimberley
-coloured umbrella, has shied away from traditional TV advertising since the mid-90s, when JWT created its last ...
Top Gunns: The Gunn Report 2011
02 Feb 2012
. The brilliantly art directed Samsonite campaign from JWT Shanghai shows that China's economic rise is starting ... Ad pts 1 Samsonite "heaven and hell" JWT Shanghai 15 2 FedEx ... ' This witty print and outdoor campaign by JWT Shanghai promoted the Samsonite Cosmolite suitcase. The campaign ...
Storytelling still the key in a complicated world
31 Jan 2012 | by Toby Smeeton, Sunday
creative officer at JWT: 'Interrupting is what a hell of a lot of (marketing) is still designed to do. We ...
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