HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
, by JWT London, show a young US girl and her father preparing a lemonade stand on their front lawn, with a ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
The history of advertising in quite a few objects: 32 Commodore J Walter Thompson
31 May 2012
The lively atmosphere greeting visitors to JWT London's bar at the end of most working days might...been painted during Thompson's lifetime - he died in 1928 - it is really the work of a JWT art director ... -oil salesmen to marketing professionals. The man who set up JWT in 1896, having paid $500 for the agency ... advertising. JWT opened in London in 1899 and Thompson, an avid traveller, rarely returned from abroad without ...
Pitch Update
31 May 2012
The big news of the week is the surprise decision by JWT London to withdraw from the £110 million
Diary: Playing the name game
17 May 2012
of your own via Twitter. JWT's Russell Ramsey Tweeted that "they could do the ads this way". Cynic. ...
Pitch update
17 May 2012
all of the longlisted agencies: JWT, Karmarama, McCann London, SapientNitro, TBWA Group, VCCP and WCRS ...
Pitch update
10 May 2012
's £110 million ad account, joining the other contenders JWT, McCann London, SapientNitro, VCCP and WCRS
Diary: Kindred hustle to title
10 May 2012
Teams from Bartle Bogle Hegarty, Adam Eve, DDB, Dare and JWT, as well as one from Campaign, battled it out for the coveted silver plate. After a fraught few rounds during which countless balls and pints were sunk, JWT and some very fresh-faced pool sharks from Kindred went head to head in the final ...
Jeremy Lee: The biggest pitch of 2012 could be the most intriguing too
10 May 2012 | by Jeremy Lee
be perfectly understandable and undeniably human, then, if it enjoyed its opportunity to make WPP's JWT put ...
Claire Beale: Falklands farrago is a test bed for WPP's style
10 May 2012 | by Claire Beale
. And that another WPP agency, JWT London, recently won the account for Army recruitment. We can only ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
