NCDV 'drag him away' by JWT London
09 May 2012
JWT has enlisted JCDecaux's e-motions format in an interactive campaign for the National Centre
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Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
that will deliver more engaging customer experiences, says Gavin Crouch of JWT London....promotions and offers whenever they want. At JWT, we are working to understand how our brands and our ... strategy at JWT London POINT OF VIEW iPhone or Android? Android will win by volume but I ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial
30 Apr 2012 | by Sarah Shearman
advertising duties on the eight brands from Dare and 101 into McCann London and JWT London. Follow Sarah ...
Royal Caribbean appoints OMD for search and social
30 Apr 2012 | by Maisie McCabe
by the independent agency AMS. JWT was appointed to the creative account for the Royal Caribbean International ...
Video: Highlights from the Revolution Awards 2012
24 Apr 2012 | by Sarah Johnson
Winners on the night included Adam Eve, which took three awards for its work around the launch of Pottermore.com. Profero took two awards for client ASOS, while JWT London won Best Use of Video for its 'Mouth vs Life' campaign for Johnson Johnson. The awards were held at The Grosvenor in London ...
The Revolution Awards 2012 - winners in full
23 Apr 2012 | by Kim Benjamin
use of social media The Feed by Poke London Best use of video Mouth vs Life by JWT ...
Smirnoff launches Madonna MDNA Nightlife UK campaign
10 Apr 2012 | by Sarah Shearman
by JWT to promote the album, as well as using PR and digital activity. Smirnoff rolled out its ...
Harvester 'junior chef' by JWT London
14 Mar 2012
The campaign was created by JWT London and is spearheaded by TV advertising. Called "junior chef", the TV ad takes a behind-the-scenes look at a busy Harvester kitchen, where a confident young customer takes on the role of a head chef. ...
Should brands build marketing functions to focus on Facebook? The Marketing Society Forum
14 Mar 2012
NO - Mobbie Nazir Head of digital strategy, JWT There is no 'one size fits all' model. Brands need to cut through the hype to define the value that Facebook can realistically provide. A year ago analysts were touting f-commerce as having the potential to threaten Amazon as an ecommerce platform ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
