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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Best use of video Carat, urban tour Holler Digital, there's life in a book JWT London ...

Can the direct tribe deal with the engagement landgrab?

01 Dec 2011 | by Daniel Farey-Jones

was among names such as JWT New York and Wieden Kennedy Portland on the roster of Direct Lions winners ...

Shell exaggerated fuel savings, rules ASA

19 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

The ads, created by JWT, were released in March this year and stated: "Our scientists have developed a regular fuel to help you save," adding later that Shell scientists work to improve customers "fuel economy". The ads claimed to save consumers "up to one litre per tank at no extra cost", adding ...

Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging

08 Jun 2011 | by Ryan Newey, Co-founder, Fold7

= ( ) Rowntree's Sour Pastilles JWT London/ Mindshare 31 10 ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

25 Apr 2011 | by Ed Owen

Focusadvertising won in a three-way pitch against 3Points and JWT, with Focusadvertising winning the below-the-line and JWT the above-the-line business. The agency will drive brand appeal across the sector, using email, social media, posters, press ads, outdoor marketing material, and in-store display ...

JWT names Marius Bartsch CRM chief

14 Apr 2011 | by Matt Williams

JWT London has appointed Marius Bartsch to the new role of head of customer relationship management....on accounts including Lloyds TSB and the Department for Business Innovation and Skills. At JWT, Bartsch ... Hayward, who has attempted to build JWT's digital and direct marketing capabilities since joining ... of 2010, WPP merged its RMG Connect direct marketing offering into JWT, bringing the two companies under ...

Diageo GB consolidates DM roster into TMW and RPM

16 Nov 2010 | by Sara Kimberley

. Roster creative agencies include Abbott Mead Vickers BBDO, Adam Eve and JWT. They will be unaffected ...

CREATIVE STRATEGY: Sky attempts to conjure a fairy-tale ending

22 Jul 2010 | by Simon S Kershaw

Keevill often quoted his alma mater JWT on the effectiveness of advertising that is "likeable ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

, too. CONTENTS The Client/agency view JWT UK s Guy Hayward on a blueprint ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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