Looking at Jubilee ads sweeping the nation
01 Jun 2012 | by Sara Kimberley
Mackersey Mr Kipling 'Jubilee celebrations' by JWT London Executive creative director: Russell ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
Pitch Update
31 May 2012
The big news of the week is the surprise decision by JWT London to withdraw from the £110 million
Aspire 'stories' by JWT London
22 May 2012
The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...
Hovis 'farmer's lad' by Dare
16 May 2012
The campaign, the last by Dare before the account moves to JWT, launched last weekend with a TV ad showing a father and son overcoming the daily challenges of working on a farm while portraying the hard work that goes into making each loaf of bread. It will be supported by radio, digital and PR ...
Mr Kipling 'Jubilee celebrations' by JWT London
09 May 2012
The outdoor and print ads are the first for the brand by JWT since it picked up the business.They feature Mr Kipling s Jubilee-edition Great British Fancies and the new Victoria Mini Classics recipe. The creative shows miniature figurines enjoying the Jubilee celebrations. The work will run from 14 May ...
NCDV 'drag him away' by JWT London
09 May 2012
JWT has enlisted JCDecaux's e-motions format in an interactive campaign for the National Centre
Work Debrief - Aardman's magic ingredients make Levi's sauce sing
03 May 2012 | by Russell Ramsey, the executive creative director of JWT London
and business development director, AB World Foods Creative agency: JWT London Executive creative director ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
RNIB appoints Arthur London to £1.5m ad account
30 Apr 2012 | by Sara Kimberley
The agency beat DDB London and Maher Bird Associates (MBA) in a three-way pitch, handled by Creativebrief. St Luke's was the incumbent on the account and had worked with RNIB for eight years, but did not repitch for the business. The agency won the business from JWT. Arthur London will be responsible ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
