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Aspire 'stories' by JWT London

The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...

Hovis 'farmer's lad' by Dare

The campaign, the last by Dare before the account moves to JWT, launched last weekend with a TV ad showing a father and son overcoming the daily challenges of working on a farm while portraying the hard work that goes into making each loaf of bread. It will be supported by radio, digital and PR ...

Mr Kipling 'Jubilee celebrations' by JWT London

The outdoor and print ads are the first for the brand by JWT since it picked up the business.They feature Mr Kipling s Jubilee-edition Great British Fancies and the new Victoria Mini Classics recipe. The creative shows miniature figurines enjoying the Jubilee celebrations. The work will run from 14 May ...

NCDV 'drag him away' by JWT London

JWT has enlisted JCDecaux's e-motions format in an interactive campaign for the National Centre

Reggae Reggae Sauce 'put some music in your food' by JWT London

The 2 million campaign, created by JWT London, encourages consumers to "put some music in your food" and will premi re during a primetime TV slot on ITV on Thursday 3 May and run until mid-August. ...

Canadian Film Festival 'maple syrup' by JWT Toronto

To promote the festival's Canadian content, JWT Toronto has turned hot butter dispensers

HSBC 'serious play' by JWT London

The "serious play" films, created by JWT London, aim to encapsulate the high levels of passion and commitment from both spectators and participants at the tournament. ...

Harvester 'junior chef' by JWT London

The campaign was created by JWT London and is spearheaded by TV advertising. Called "junior chef", the TV ad takes a behind-the-scenes look at a busy Harvester kitchen, where a confident young customer takes on the role of a head chef. ...

HSBC 'lemonade' by JWT London

JWT has created a spot for HSBC.

Private View: Russell Ramsey and Moray MacLennan

Creative Russell Ramsey executive creative director, JWT I saw the new Weight Watchers ad over the Christmas holidays. It's a big, bold move to make a three-minute TV spot, but I actually thought it was an ad for sanitary towels. Lots of women singing - or should I say miming ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.