HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
, by JWT London, show a young US girl and her father preparing a lemonade stand on their front lawn, with a ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
The salad has ignored platitudes about provenance and 'passionate farmers'
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial
30 Apr 2012 | by Sarah Shearman
advertising duties on the eight brands from Dare and 101 into McCann London and JWT London. Follow Sarah ...
Video: Highlights from the Revolution Awards 2012
24 Apr 2012 | by Sarah Johnson
Winners on the night included Adam Eve, which took three awards for its work around the launch of Pottermore.com. Profero took two awards for client ASOS, while JWT London won Best Use of Video for its 'Mouth vs Life' campaign for Johnson Johnson. The awards were held at The Grosvenor in London ...
The Revolution Awards 2012 - winners in full
23 Apr 2012 | by Kim Benjamin
use of social media The Feed by Poke London Best use of video Mouth vs Life by JWT ...
IAG forced to take on bmi baby as airline takeover completes
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith and Emma Powell
. It moved its 5m advertising account to Cheethambell JWT in 2008. It experimented early with Twitter ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
= ( ) Visit England M C Saatchi/M4C 34 9= ( ) Harvester JWT London/MediaCom North ...
Smirnoff launches Madonna MDNA Nightlife UK campaign
10 Apr 2012 | by Sarah Shearman
by JWT to promote the album, as well as using PR and digital activity. Smirnoff rolled out its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
