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Yorkie makes shift from 'not for girls' positioning with new TV ad

The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...

Looking at Jubilee ads sweeping the nation

Mackersey Mr Kipling 'Jubilee celebrations' by JWT London Executive creative director: Russell ...

HSBC's Chris Clark on a new era for the bank's marketing

, by JWT London, show a young US girl and her father preparing a lemonade stand on their front lawn, with a ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

The lively atmosphere greeting visitors to JWT London's bar at the end of most working days might...been painted during Thompson's lifetime - he died in 1928 - it is really the work of a JWT art director ... -oil salesmen to marketing professionals. The man who set up JWT in 1896, having paid $500 for the agency ... advertising. JWT opened in London in 1899 and Thompson, an avid traveller, rarely returned from abroad without ...

Pitch Update

The big news of the week is the surprise decision by JWT London to withdraw from the £110 million

Diary: A new conflict shop

James Whitehead apparently rather enjoyed dressing up as a dictator at the JWT party to celebrate

Arcadia starts £4m media agency contest

JWT to handle the BHS creative account. Grey London has also worked on projects for Arcadia brands ...

Pitch update

Tesco has picked the lucky contenders that will pitch for its £110 million ad account. JWT, TBWA

Aspire 'stories' by JWT London

The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...

Diary: Playing the name game

of your own via Twitter. JWT's Russell Ramsey Tweeted that "they could do the ads this way". Cynic. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.