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FOCUS: INTEGRATED MARKETING - Time to grab the baton and run/The balance of communications power is a delicate one and no longer automatically weighted in favour of advertising. Ed Shelton examines how responsibilities are being redistributed

from JWT. The strategic rethink and the PR-led outcome was the result of an eight-month long ... Stewart-Smith, for example, the JWT board director working on the account, counsels against reading too ... from different media groups (JWT from WPP, Fishburn Hedges from AMV). He believes its ...

Fishburn Hedges reviews Shell’s communications

agency J Walter Thompson (JWT) to assess the potential role of advertising in the communications mix. Fishburn Hedges and JWT are expected to develop PR and advertising programmes to improve Shell ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.