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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

were frivolous with their money in 2006 and 2007 is bogus.' Research from JWT suggests that brands ...

Macy's 'screamers' by JWT New York

22 Nov 2011

The ad, created by JWT New York, shows Bieber on his journey to the Macy s sale. Each person he encounters, from his driver to the shop s staff, scream at him in the manner of his teenage fans. The ad was showcased on a YouTube homepage takeover before breaking on TV. It promotes Macy s day-long sale on 25 ...

Profile: Richard Cristofoli, marketing director at Debenhams, has a designer plan on growth

15 Sep 2011 | by Rachel Barnes

to the forefront. The ads, created by JWT, are the second tranche of a campaign that broke in the spring ...

Debenhams 'life made fabulous' by JWT London

05 Sep 2011

Created by JWT London, the activity spans TV, press, online and in-store. The TV ad shows designers such as John Rocha and Henry Holland in their studios. ...

Cheethambell JWT wins £5 million Bhs account

01 Sep 2011 | by Ian Darby

Bhs, the department store owned by Sir Philip Green's Arcadia Group, has appointed Cheethambell JWT.... Carat, which is the incumbent on the media account, is unaffected by the appointment of Cheethambell JWT ...

Henry Holland stars in Debenhams 'Life Made Fabulous' campaign

27 Aug 2011 | by Rachel Barnes

in to the detail, then zooms out to reveal a girl wearing the boot while riding a bike. The campaign, by JWT ...

Adwatch (July 20): Top 20 recall - Specsavers turns action-packed

20 Jul 2011 | by Robin Garton, Creative director, MBA

TDA/Feather Brooksbank 23 8= ( ) Wilkinson Sword Hydro 5 JWT New York ...

JWT loses £70m global Rimmel business to Laird + Partners

17 Jun 2011 | by Jeremy Lee

Rimmel London has shifted its estimated £70m global advertising account out of JWT London, its...without a pitch. It had previously pitched against JWT in 2009 for the account, but was unsuccessful. JWT was responsible for launching Rimmel into the US in 2000. It also created ads starring celebrities ... 11m on UK advertising in the last 12 months. No one at JWT would comment on the split. ...

Private View: Russell Ramsey and Mark Lund

17 Jun 2011

Creative Russell Ramsey Executive creative director, JWT London Seems like everyone's making long-form commercials at the moment. Or are they short films? Or are they mini-documentaries? Or is it all branded content? The question is: where do people see it and how much do they really want ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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