01 May 2012
| by Kim Benjamin
Benecol (Johnson Johnson) Sense Worldwide
Bepanthen (Bayer) JWT
Transport for London
Honda UK ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
24 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
The 'Land of dreams' campaign by JWT New York, features a TV ad supported by digital, outdoor and print activity. It breaks on 1 May in the UK, Japan and Canada, and runs for three months with a media spend of $12.3m ( 7.6m).
The creative features American musician Rosanne Cash performing 'Land ...
20 Apr 2012
| by Loulla-Mae Eleftheriou-Smith and Emma Powell
. It moved its 5m advertising account to Cheethambell JWT in 2008. It experimented early with Twitter ...
02 Feb 2012
| by Staff
Best use of video
Carat, urban tour
Holler Digital, there's life in a book
JWT London ...
26 Jan 2012
| by Anne Cassidy
Royal Caribbean International has appointed JWT London as its first UK advertising agency....account.
JWT is the global incumbent on the business with the account run out of its New York office ...
, but the appointment of JWT London marks the first time that it will run work specifically targeting a UK audience ...
in the deaths of several passengers.
James Whitehead, the executive partner of JWT London, commented: "We ...
10 Jan 2012
| by Nicola Clark
were frivolous with their money in 2006 and 2007 is bogus.'
Research from JWT suggests that brands ...
07 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
marketing campaign promised for March 2012 and created by JWT.
Stephen J Cloobeck, chairman of Brand USA ...
27 Oct 2011
| by Matt Williams
by the global incumbent, JWT, for the UK market, but is now keen to find an agency to produce campaigns ...
. This relationship is not thought to be affected by the review process. JWT introduced the brand positioning ...
23 Aug 2011
| by Daniel Farey-Jones
JWT New York is to lead a global marketing campaign for the US after winning a pitch against two...JWT partnered with MediaCom and other WPP sister agencies, branding specialist The Brand Union and PR shop Hill Knowlton, to land the account.
The client, the Corporation for Travel Promotion ...
marketing campaign, which is expected to launch next year.
Jim Evans, chief executive of CTP, said: "JWT ...
13 Jul 2011
| by Stephen Woodford, Chief executive, DDB UK
13
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HSBC
JWT London/Mindshare
29
14=
( )
Boots Opticians ...