Tombola 'ola tombola' by Euro RSCG London
20 Aug 2009
Euro RSCG London has created four new island-themed spots to promote the bingo gaming website
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888.com 'bingo superstars' by Grey London
22 Apr 2009
Grey has created a cross-media campaign for online bingo gaming site 888.com in order to attract a...The combination of 30 and 60-second spots features wannabe pop star Lucy on her rise from bingo star to superstar. The campaign aims to inject a little glamour into a game long associate with old ladies playing bingo in their town hall on a Wednesday night. ...
Campbell Lace Beta secures JackpotJoy Bingo account
22 Jul 2009 | by Matt Williams
to handle the integrated advertising account for its JackpotJoy Bingo business....work on creating campaigns that aim to encourage new players to visit the JackpotJoy Bingo site, raising awareness of the variety of games on offer. Launched in 2002, JackpotJoy Bingo has quickly ... such as Deal Or No Deal , The Price Is Right and Family Fortunes , to go alongside its regular bingo ...
Diary: Turkey of the week - Beta/JackpotJoy
01 Oct 2010
Katherine Levy is bewildered by Beta's first ad for JackpotJoy, starring Barbara Windsor...an astoundingly unoriginal line, 'Come on boys, show us yer balls', as two bingo balls are revealed." ...
Adwatch (Feb 2) - Is Jackpotjoy on to a winner?
01 Feb 2011 | by Steve Grime
'Queen Babs' is perfect casting in bingo website's Christmas message to British women, writes Steve...to Jackpotjoy. It already boasts a DD presence in online bingo, with more than 25% of a 1bn market and I reckon ... - the EastEnders' pub not the theatre - and now she's been crowned the nation's Queen of Bingo. 'Er Right Royal ... website Jackpotjoy. She delivers her alternative Queen's Christmas message to the nation while offering ...
Bingo brand to run Channel 4 'Ad Break Game'
09 Feb 2011 | by Daniel Farey-Jones
Online bingo operator Jackpotjoy.com is using a year-long sponsorship of Channel 4's 'Deal...first appeared in Jackpotjoy.com's ads in September. To take part in the competition, a player has to open a Jackpotjoy.com account and sign in every day 'Deal or No Deal' is screened to get seven numbers ... . The Noel Edmonds-fronted game show will air six days per-week during the 12-month period. Jackpotjoy ...
Campbell Lace Beta sets up advisory board to drive growth and innovation
20 Aug 2009 | by Matt Williams
, including Thomas Cook and JackpotJoy Bingo. ...
Outdoor Advertising Association hires Campbell Lace Beta
06 Aug 2009 | by Matt Williams
Cook and JackpotJoy Bingo accounts, as well as a project for Bupa International. ...
Pitch update
10 Jul 2009
, with Euro RSCG, the agency that recently beat it to the Tombola Bingo account, its opponent....Or, might it be the distinctly unglamorous JackpotJoy Bingo advertising business? Campbell Lace has also made it down to the final two on that one, where it faces a shoot-out against Publicis. The Early Learning Centre pitch, which intially kicked off in February through the AAR, is back on again ...
MARKETING MIX: Marketing's bingo-ing out
26 Jul 2001 | by ALEXANDRA JARDINE
on our journey ... to Cricklewood, where we trooped into the Beacon Bingo Hall. There, we found ... 's recently awarded mission to improve bingo's image must be working, because the place, enormous ... Bingo Game Association, proved so skilled he pocketed 30. (Is that allowed? Ed). The entire ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
