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FoxyBingo.com 'what Foxy did next' by Biscuit

08 Feb 2011

The series of TV ads and online films, created by agency Biscuit, aim to deepen affinity with the brand by giving its Foxy character a life outside of Bingo. ...

Paddy Power 'bad date' by Crispin Porter & Bogusky

06 Jan 2012

Crispin Porter & Bogusky London has created its first campaign for Paddy Power Bingo since winning

Isobel scoops £5m Jackpotjoy ad task

12 Jan 2012 | by Anne Cassidy

The Gamesys Group has hired Isobel to handle its £5 million advertising account for Jackpotjoy.... Michael Saunders, the managing director of Jackpotjoy, said: "We have been tremendously impressed ... of Isobel, said: "Jackpotjoy is a great brand and we've got some cracking creative campaigns up our sleeve ...

Adwatch (Feb 2) - Is Jackpotjoy on to a winner?

01 Feb 2011 | by Steve Grime

'Queen Babs' is perfect casting in bingo website's Christmas message to British women, writes Steve...to Jackpotjoy. It already boasts a DD presence in online bingo, with more than 25% of a 1bn market and I reckon ... - the EastEnders' pub not the theatre - and now she's been crowned the nation's Queen of Bingo. 'Er Right Royal ... website Jackpotjoy. She delivers her alternative Queen's Christmas message to the nation while offering ...

Goodstuff and Campbell Lace Beta win Gamesys £5m integrated account

22 Jul 2009 | by Arif Durrani

the JackpotJoy Bingo site. The review started two months ago and was led by Jackpot Joy's marketing director Lee ... , multi-line slots, top games, instants, classic slots, casino games and bingo. ...

Costa Bingo seeks agency for £1.5m ad account

09 Feb 2012 | by Jeremy Lee

Costa Bingo, the online gambling site, has approached ad agencies with a brief to handle its £1...to create brand work and increase its presence in the highly competitive and crowded online bingo market. Founded in June 2009, Costa Bingo operates its website out of Gibraltar but is owned by the Isle of Man ... the Fancy Bingo, City Bingo and Sing Bingo brands. The media account, handled by OMD, is not thought ...

BLMC secures £1.5m Mecca Bingo deal

28 May 2008 | by Andrew McCormick

LONDON - Mecca Bingo has handed its £1.5m media planning and buying account to Arena BLM subsidiary...The bingo operator has taken its media spend out of WPP media agency Mediadge:cia ahead of a renewed push to promote its bingo halls throughout the UK. The decision follows BLMC's success in winning the media planning and buying account for Mecca Bingo's sister company, Grosvenor Casinos . Miles Baron ...

Work Club scoops Paddy Power brief

10 Jun 2010

Paddy Power has appointed Work Club to its advertising account for its online bingo and games...The appointment marks the first time an ad agency has worked on the account. Work Club will create Paddy Power's first above-the-line bingo activity for two years and a debut advertising campaign for its games products. The new TV ads for bingo and games will air later this month. The move does ...

Rank reviews media after profits fall

26 Feb 2008 | by By Andrew McCormick

LONDON - Mecca Bingo owner Rank Group is reviewing its media agency relations amid a profits dip...budget of 5m for media in 2008 and spent 1.4m promoting Mecca Bingo in 2007, according to figures from ... for Grosvenor Casinos. That decision will be followed by a review of the Mecca Bingo account. Incumbent ... for the downturn. Research company Mintel has forecast that bingo will suffer more than other trades because ...

Rank Interactive calls £7m creative and media review

23 Feb 2012 | by Maisie McCabe

planning and buying accounts for the online gambling sites Blue Square, Mecca Bingo and Grosvenor Casinos....and Mecca Bingo in the past. Sources said that the majority of Rank Interactive s above-the-line creative and buying has been handled in-house. In March 2010, Mecca Bingo signed a seven-figure, three-year deal ...

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